This week on the podcast, we talk about Elite Mental Performance and what it takes to achieve lasting greatness.
It was a fun interview because the tables have been turned! In this week of the Bakersfield Business Mastermind, Scott and Juanita interview me.
During this interview, we talk about the secrets to high performance, sustained excellence, how to avoid burnout, and integrating work and life.
Some key takeaways:
Focus on the big rocks
Daily, repeatable habits are the foundation to success.
You’ve made it through 100% of whatever life has thrown at you (so you’ll make it through the next challenge).
Success can be defined however you want, make it meaningful.
Do something that gets you out of bed with energy and passion every morning.
About Justin
If you’re new to the podcast, welcome!
My name is Justin, and I’m an Elite-Mindset and success coach. Throughout my career, I’ve been a pastor, educator, and serial entrepreneur. I help entrepreneurs, business owners, and world changers attain elite mental peformance through burnout prevention, habits, and compounding daily wins.
About the Mastermind
The Bakersfield Mastermind is a collaboration between Dr.’s Scott Thor and Juanita Web.
One of the most frequent phrases I tell myself is to, “Work With Purpose.”
Every day, I am given the chance to do something meaningful and make a difference for others. Through coaching and consulting, I help my clients break through their mental barriers and experience a real and lasting transformation.
But there’s more to it than that.
I remind myself that working with purpose affects every area of life.
The way I parent.
How I interact with my spouse.
The type of community member I am.
Where I spend my free time and volunteer hours.
Each and every component of who I am gets run through the grid of what it means to work with purpose. To help me stay focused, I ask myself three primary questions.
Question One: Does it bring meaning and purpose?
Behind this question is the idea of joy in the work I do. It reminds me to engage with work that I deem as significant.
Question Two: Does it bring long-lasting consequences?
Want to live a wasted life? Think only in terms of short-term, instant-gratification results.
Want to work with purpose? Think long term. Now thing longer.
I’m not talking about six months or a year. I’m talking 10, 20, or 50 years from now. Some of the decisions I make today are because I’ve intentionally thought about the effect this may have on my grandkids when they are working.
My actions are filtered through an eternal perspective.
To work with purpose, I think less in terms of what feels good now, and instead how good discipline in the moment, however unwanted, produces long-term fruit that can be harvested for several generations.
Question Three: Does it help someone else?
This last question is about service. I don’t want to engage in work that is only (or even predominately) self-service. I want to help others. One of the clearest calls and commands in my life is that I am here for the benefit of others.
It’s why I coach, teach, consult, podcast, parent, write, speak, and volunteer.
I want my work to be filled with meaning and purpose.
I want it to bless those that come after me
And I want it to have an immediate impact on those around me.
That’s what it means to engage in work with purpose.
Regardless of your industry, one of the best things you can do to generate more sales and a better customer experience is to know and define your ideal client.
Many businesses identify the ideal client through:
Look
Smell
Thought process
Spending habits
Driving habits
Interaction with key relationships
Self-expression tendencies
Exercise
Eating habits
Drinking habits
Self-care
This is only a small list, but it dramatically transforms the way a business chooses to market and sell its product.
When businesses are clear on their ideal customer, it becomes easier to say no to distractions.
Clarity is freedom.
Notice the difference between Department Store A and Department Store B target demographics, both of whom sell perfume in their beauty section:
Department Store A
We target women.
Department Store B
Our ideal customer is Jane. Jane is a woman between the ages of 30 and 45. She has some college education, a husband, children, and is contemplating making a career change. Jane has always felt a little self-conscious and is looking for an unobtrusive scent that also gives her the confidence she needs to ace the interview.
Will both companies try to target Jane? Absolutely.
Which one will Jane feel most at home in? Store B.
Smart businesses always try to understand their ideal client.
But, there is one more area where your ideal client understanding needs to take center stage: how you design your own life.
You are Your Ideal Client
One of the great tragedies in life is a failure to understand our own ideals.
In coaching, we look at the ideals of morals/values, goals, calendar, and commitments. In each of these areas, we make sure we paint a perfectly clear picture of what it is you are trying to accomplish in life.
Morals and Values
As a person, what are the morals and values you cannot have infringed? Do you value family more than anything else? What about your freedom or autonomy? A flexible schedule. Do you need a set routine that doesn’t vary much?
A lot of internal conflict and tension happens when we work in a place that doesn’t honor the core values of who we are. A morals and values assessment can help you diagnose those problems and create solutions to fix them.
Goals
What are your ideal goals? Where do you want to end up in life?
Is the promotion you’re consumed with getting what you really want, or are you trying to please someone else?
I’ve worked with a number of clients who have reached the top of their profession, surveyed the landscape, and realized they didn’t want to be there. Part of their obsession with getting to the top was to seek validation from a parent, spouse or loved one. (Each of those is a poor reason….)
Make sure that the goals you have set are to help create your ideal life.
Calendar
What does your ideal calendar look like? Do you want every Friday off? Looking to work remotely, after 10 am. Want to be off by 3 every day to pick your kids up from school?
One of the great problems of our modern society is the bombardment to fit as much into our calendar as possible.
It’s absolute lunacy.
Smart high-performers know that they accomplish more by doing less. They strip away the fluff from their lives and pursue only that which is meaningful.
Fill your days with intention and purpose, not more stuff.
Commitments
What makes you, you? Do you want to work less and volunteer more? How much time do you want to spend with your children and grandchildren? What long-term legacy do you desire to leave on the world?
Answering questions of commitment, similar to our calendar, tell us how to spend our time. Smart financial advice is to make your money work for you, instead of you working for your money.
The same is true with time. Make the time of your life work for you, and not you work for time.
Once you know these foundational elements of a great life, you can set about understanding your ideal client … you! …. and create the life you’ve always wanted to live.
In this episode of the Bakersfield Business Mastermind, we talk about the changing landscape of workplace culture and finances.
Join Dr.’s Juanita Webb, Scott Thor, and Justin Hiebert as we discuss how workplace culture and finances impact important things like employee satisfaction, the bottom line of your business, and what you can do to improve morale.
Dr. Scott Thor
Dr. Scott Thor has over 20 years of experience helping leaders get more from their organizations, and individuals eliminate crippling debt from their lives. Scott’s clients have implemented 1,000+ improvements that have led to $150M+ in savings and eliminated over 500,000 hours of unnecessary work. Scott is a Dave Ramsey Preferred Financial coach, certified Lean Six Sigma Master Black Belt, and has a Doctorate of Management degree from George Fox University.
Questions?
Do you know your biggest workplace culture and finance issues? If you don’t reach out to Scott Thor or Justin Hiebert to talk about what steps you can implement for sustained growth.
Connect with Justin and the #NextSteps Community
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When we understand the biology of leadership, we are more easily able to overcome common challenges and create an enriching team dynamic.
Leadership, much like the basic structure of life, has seven components.
All living things have these seven characteristics in common:
Movement
Sensitivity
Nutrition
Excretion
Respiration
Growth
Reproduction
You take away any one of these and death is imminent (either for the individual or the species).
The same is true in our leadership.
A Quick Biology Lesson
Movement – transitioning through space and environment. Walking, running, jumping, swimming, flapping. We move to find water, eat food, and escape danger.
Sensitivity – Think ‘using your senses.’ Smelling, tasting, hearing, touching. This aids in survival, the acquisition of necessary resources, and life satisfaction.
Nutrition – Food is fuel. It is the energy system by which our body is governed. Good clean fuel in means good clean energy out.
Excretion -Removing waste products. Once your body has processed everything of value, everything it can use, it gets rid of the rest. Good in, bad out.
Respiration – Think breathing, However, biologically, it is so much more. It’s where energy conversion happens in the cells. It’s about work. Once a body has nutrition, it converts that food to sugar for your cells to you.
Growth – Perhaps the most recognized sign of life. From infancy to adulthood, we see growth and change every day. Plants grow. Trees blossom. Fruit ripens. Babies mature.
Reproduction – Passing on genetic code from one generation to the next. The act of continuing the life cycle in a given species.
Leadership Biology
Just how biology has set functions for growth, so too does leadership. Here are the seven components of the biology of leadership.
Movement – In leadership, movement is a progression of goals, desire, and intent. We as leaders must be clear on personal goals, team goals, and business goals. Where do you want to end up? Creating and intentionally designing our movement forward, the progression of our goals is of first critical importance for leaders.
“Everyone ends up somewhere. A few people end up somewhere on purpose.” – Andy Stanley
Sensitivity – Emotional Intelligence. Knowing, understanding, and utilizing your emotional state, responses, and triggers, and of those around you.
Nutrition – What is the food you give your leadership body every day? Are you reading scripture? Personal development books? Podcasts? Your personal growth should have a plan just like your physical activity and physical nutrition. As leaders, show me the books not just that you’re reading now but that you’ll read when you finish those books.
Excretion – Removing bad, unproductive, and destructive habits, thoughts, and modes of behavior. Think family systems, relationships to money, sex, power, and status. Anything that limits or prohibits you from reaching your full potential.
Respiration – Engaging in the work you do. The energy transfer from your body into the world. Don’t just put good stuff in and expel the bad, use it to make a difference for others.
Growth – Your personal development plan. How do you see yourself growing from a new (infant) leader to a fully mature one?
Reproduction – Passing on genetic code and leadership habits. Are you reproducing poorly trained, stunted, and immature leaders or are you producing healthy, vibrant, fully-alive leaders?
