Episode 17 – My Interview with Kathleen Ries-Jubenville
Welcome to the Leaderquest Podcast. This season will consist of interviews conducted for the Building With Purpose Conference I held back in May. This is Episode 17 – My Interview with Kathleen Ries-Jubenville.
If you failed to register for the full course, stay tuned for the rest of season two! I’ve got interviews coming up with each of the contributors. You’ll be able to glean wisdom from them and apply them in ways to grow yourself and your business.
For the conference, I assembled a diverse team of business professionals to examine the stay at home order and how we can achieve maximum productivity and success while in quarantine. The conference focused on the front of a newly issued stay-at-home order. Now, four months later, it seems all the more timely as the economy is looking to reopen.
This is Episode 17 – My Interview with Michael Roberts.
My Interview with Kathleen Ries-Jubenville
In this episode, I’m having a conversation with Kathleen Ries-Jubenville. She is a business coach who helps business owners grow through a strategy of time, team, and money. She has a background in finance and high performance, knowing what it takes to be a world-class business owner.
Be sure to subscribe, leave a comment, and share with someone who could benefit.
What’s one takeaway you have from Episode 17 and my interview with Kathleen from the Building With Purpose Conference? How will you take control of your business’s future?
I love the passion she brings to the table. In the midst of COVID, many businesses are struggling. Kathleen’s controlled voice of wisdom is reassuring and helpful. As a trusted coach and guide, she can help business owners pivot and find game-winning strategies. Many entrepreneurs are struggling, and have a lot of questions. Kathleen can help answer those.
Recently, I had to engage in a bit of self-talk. Long hours. Early mornings. Late nights. A move to a new city. It was catching up with me. I was e-x-h-a-u-s-t-e-d.
That meant the minor task I had to accomplish was becoming a major headache. With all the finesse and grace of an accomplished dancer, I spun around that task and successfully avoided it for hours.
Eventually, as I was sitting on the couch looking for yet another distraction, I finally came to my senses.
Justin!?! What are you thinking? You know you need to do this. If you lack motivation, you lack the vision. Whydoes this matter to you so much?
Clarity Breeds Confidence
At that moment, I acknowledged I lacked the clear motivation of why this task mattered. I verbally began to recite whatever came to mind as to why the task mattered.
Your family is counting on you.
Accomplishing this will provide income to your family.
It builds trust and respect.
I want to provide for those I love.
On and on the list grew. Before I knew it, I had expressed over twenty different reasons I needed to complete the task.
What happened?
It was done in less than an hour.
Clarity breeds confidence. If we lack the motivation to complete something, it’s often because we lack the vision of why it matters in the first place.
When we remind ourselves what makes a task important, we harness the motivation (and more importantly, discipline) to get it done.
Pulled 1,000 Different Directions
Many of us are pulled in a thousand different directions every day. Our spouse needs affection. The kids want our attention. Our boss wants a report. A parent needs our perspective. Our friend needs advice. The side-hustle needs grinding.
Whatever it is, you know what it’s like to be pulled in a thousand different directions.
When struggling, recite: Confidence breeds clarity. The more clear our goals, the more action we are willing (and able to take).
By gaining clarity on why something matters, you’ll breed the confidence to figure out how.
That’s one big difference between high-achievers and regular performers. High-achievers spend a significant amount of time engaging in the end vision of their journey and then plan intentionally.
Because clarity breeds confidence. Struggling like I was? Spend time there and experience a breakthrough.
Today, we’re covering part three of the speech: Rise To The Occasion.
The contrast of several Northern leaders needs our attention. The North, at the outset of the Civil War, was lacking in high ranking military men. Most of them had gone south at the start of the war. The few that remained, like George McClellan rose quickly. Others, like Generals Custer and Grant, would rise to the occasion.
Setting The Stage
McClellan was a brilliant tactician. His study of worldwide fighting styles, military strategies, and historical aspects of war made him highly desirable. He graduated second in his class from West Point. Dubbed the Young Napoleon, McClellan’s future was bright. Everyone expected great things from McClellan. He cared deeply for his soldiers and they loved him for it. From their perspective, they were well fed, well trained, and rarely fought. It was a pretty good arrangement.
However, between McClellan and President Lincoln, things were rarely ever smooth. McClellan became famous for requesting more supplies and exaggerating enemy numbers. One account tells of a breakdown in Confederate lines and supplies after a battlefield loss. Research seems to indicate that had McClellan pursued them and chased them down, the war would have been over in less than two years. Richmond would have been captured. Top generals would have been defeated. The North would’ve won without further bloodshed.
Instead, McClellan estimated enemy numbers exaggerated by 20% and blamed the possibility of bad weather as reasons for a delayed attack. As a result, he called off the chase. Within two days, the South regrouped, shuffled their troops, and counterattacked. They drove the north back. For more than two additional years the Civil War would be fought because of this one failure in his leadership.
Rise to the Occasion
Contrast the brilliance, genius, and ultimate ineptitude of someone like George McClellan with someone like Grant. Grant rose to the occasion given to him. Grant’s war policy was to attack consistently and ferociously. He was adept and editing commands on the fly. He was both well prepared and adaptable. Because he knew the ultimate goal, he could change his methods as the battlefield dictated.
George Armstrong Custer, from outward appearances, had nothing going for him. He barely graduated from West Point coming in dead last in his class. Custer gained an unfavorable reputation because so few trusted him. He was often pulling pranks, spending time in detention, getting into trouble, and had an overly brash demeanor.
However, throughout the Civil War, he distinguished himself as a man of courageous action. By the end of the Civil War, he had been promoted to Major General and was in command of the entire cavalry. In an age where leaders worked from the rear and made orders for other men, he gained admiration by fighting from the front. It’s been noted that he was often the first to go flying into combat with his men trailing behind him. At the conclusion of the war, his unit was responsible for capturing more POWs and infantry flags than any other unit. He was even respected enough that he received the table that unconditional surrender terms were drafted.
Where We Find Ourselves
Three men at the same point in history take dramatically different paths in life. One, seemingly given every advantage, squanders it all. He leaves frustrated, disgraced, disillusioned, and desperate. The other two inspire, engage, and rise to the occasion. McClellan, from the top of his class, witnesses everything crumble before him. Grant and Custer rise from the bottom. Custer, quite literally from the bottom of his class to one of the highest positions available and becomes the stuff of lore and legend.
There is something inside of our DNA that loves these transformational stories. Zeroes to heroes inspire us. We long for stories of David defeating Goliath. Worst to first and victory in the midst of defeat give us hope.
Undoubtedly, there are many parallels in our businesses. Perhaps you even know of a time or two in your own life or that of your company (or even an employee) where you can see now how things could have and should have worked out differently.
Individuals or companies with all the advantages that still somehow managed to fail. Mega tech companies caught with bad numbers and crumble an empire. Someone identified as a high performer busted for ethical violations or a failure to perform. An industry darling in one year is an outcast in another.
But there’s also the flip side.
A surprise hire going on to transform a business or industry.
A perpetual under-achiever finds a fire in their soul and rises to extraordinary levels of leadership.
And while nothing in life is a guarantee, what I have found throughout my years in coaching, is that there are certain tendencies and ways to “hedge our bets.”
The Power of Coaching
Coaching advances the high performers at an astounding rate, helping them to avoid burnout. It also has the capacity to equip the last place hire to deeper levels of transformation. Coaching gives a place for both the first-place all-star and the last place “skin of your teeth, you just barely made it” performer.
My start in coaching looked much the same. I began working with clients who self-identified as someone who knew they were capable of great things but couldn’t get out of their own way (much like we might have said early on about Custer).
The ICF first defined coaching as, “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
When we equip our ourselves and our staff to reach their full potential we inspire them to rise to the occasion.
As we emerge from quarantine and are reopening, our customers are facing problems. There are some new ones we can anticipate, some old ones that we can continue to meet, and there will be new ones we never see coming.
The victors will be those that adapt and overcome. Ulysses Grant, who hated the war life, once gave the philosophy that made him successful, despite his disdain for his occupation: “The art of war is simple enough. Find out where your enemy is. Get at him as soon as you can. Strike him as hard as you can and keep moving on.”
For our businesses, it might read something like: “Find the problem your customers have. Create a solution as quickly as possible. Implement your answer as best as you know how. Adapt. Repeat. Overcome.”
Together, Lincoln and Grant practice what I have come to call transformational teamwork. They built the vision and strategy, shared it with their team, and the tirelessly executed the plan. Transformational teams practice three key characteristics in all they do.
Clear Goals and Directions
The first requirement for transformational teams is to have clear goals and directions. Lincoln and Grant made their vision abundantly clear. For Lincoln, it was freedom for slaves and preservation of the Union. Grant implemented this through the term “unconditional surrender.” In fact, Grant would be known by this phrase so much that for a time people that U.S. Grant’s initials stood for “Unconditional Surrender.” The goal was clear: until the south abolishes slavery and lays down its arms without thought of picking them up again, the war has not been won.
We know the goals and directions we have for our businesses. As entrepreneurs, owners, or key stakeholders, we know why we get up every morning. We know what we’re chasing and the dream we are trying to accomplish. What about your employees or others around you? Can they articulate it clearly? Do they know, like Grant know how to implement the plan to achieve the goal?
Effective Communication
The second piece required for transformational teams is effective communication. It is not enough to know the goals and directions we must communicate that information with our team. During seasons of stress, conflict, or failure, communication is often the first thing to go. Legacy Leaders know how important clear, concise, and effective communication is.
Effective communicate is done regularly. It seeks two-way feedback and establishes rules and norms. Clear Communication talks about not just what and how, but also why. It honors others, builds bridges, minimizes conflict, and restores relationships.
In times of stress or setback, good communication is often the first thing to go. People resort to perspective and bias. To preconceived notions about the way the world works. To overcome this, clear communication is a must. Anytime there is poor communication, issue an apology, and own your mistake.
As tension mounts, humility and the ability to ask for forgiveness keeps the team united and focused on what really matters. Create a culture of open dialogue, feedback, humility, and reconciliation and watch your transformational team thrive.
360-Coaching
The final component of Transformative Teamwork is what I call 360-Coaching. More than normal feedback and assessment performance reviews, it is focused on real-time, growth-oriented feedback. Instead of backward reflection, instill future-focused development opportunities.
The official definition of coaching from the International Coaching Federation is this: “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
360-Coaching takes the whole person and seeks to develop them. Employers who care about both their employee’s productivity and their outside life, inspire confidence, instill loyalty, and extend grace. This is important because as much as we may pretend that our outside life doesn’t affect our work, that just isn’t the case.
Offering real-time feedback circumvents a chance for negative experiences or poor performance while opening up communication lines.
When high-performing leaders set clear goals, keep an open communication, and coach the whole person, a transformative team is born. A transformative team can conquer an obstacle and overcome any hardship.
This is an excerpt and adaptation of a business development seminar. To read additional excerpts, you can find part one here and part two here. To watch the presentation, go here.
There are tales of a young Lincoln staying awake at night, sitting in his parent’s parlor, listening to adult’s converse. He would stay up past his bedtime listening intently to every word. At the end of the evening, he would go to his bedroom and replay the conversation in his head. Through his own admission, he would pace back and forth until he understood every word and perspective that was shared. Only then was he able to relax enough to go to sleep.
Dedicated To Mastery
This commitment to mastery shaped the success that Lincoln would experience throughout life. It gave him his great oratory skills. During the Gettysburg address, he captivated the crowd and it is largely regarded as one of the greatest speeches of all time.
Edward Everett, after the Gettysburg battle, remarked,
“I should be glad if I could flatter myself that I came as near to the central idea of the occasion, in two hours, as you did in two minutes.”
Everett’s assessment is no exaggeration. He was a fellow speaker that day. He spoke right before Lincoln, for two hours, and yet I’m guessing you’ve never heard his speech. Instead, it was Lincoln’s two-minute address that became famous. His commitment to mastery gave him the oratory skills needed when the occasion arose.
Similarly, at the beginning of the war, Lincoln had zero understanding of military strategy and his chief officers let him know it. Lincoln, always dedicated to mastery, however, stayed up late studying every night. Reading books, pouring over history, evolving his own understanding, it wasn’t long before he had developed a plan and wanted to implement it. General McClellan laughed at it and dismissed it. Eventually, McClellan was replaced by Grant and put into effect. It was in fact, the strategy that won the war for the north. By the end of the war, Lincoln was widely regarded as a genius military strategist. His commitment to the mastery of any given subject or problem distinguished him from his peers.
Our Own Commitment
What does our own commitment look like? Can we say that we are dedicated to mastery? Not proficiency. Avoid average. Not “slightly better” than the competition. Mastery. Excellence. The desire to be the best. Are we unwaveringly committed to that? Do we pace our bedrooms and night, committed to mastering the problems and opportunities before us?
In business?
In our marriages?
With friendships?
Towards our customers?
Pick any area of life and become committed to mastery. Then pick a new area. Repeat. Soon enough, you’ll find yourself successful.
This is an excerpt from a recent talk I gave to business leaders and has been adapted for the blog. For any coaching inquiries related to developing your leadership capacity, please email me.
