My new PPP loan program can revolutionize your life. 
Well, by loan I mean I’m not referring to money, but knowledge. And you don’t have to pay it back, just pay it forward …
So, let me show you how to get the most out of your relationships in life and business.
There’s an old saying that says, “Management would be great if it weren’t for all the people.”
As leaders, we realize that people are our biggest problems … well .. they are technically all of the problems.
(But not you. You’re perfect. It’s everyone else. Don’t worry. 😉)

So, what do you do with all the problem people in your life? 

Use my new PPP formula to help you. 


The first “P” is the problem. Everyone has them.

  • Grumpy attitudes
  • Bad service
  • Poor sleep
  • Bed bugs

Whatever it is, realize that people have problems. As a leader, you are called to help serve them.


The second “P” is potential. This is where you come in.

You have the potential to help them: to solve their problem, be the hero, save the day. Whatever ‘it’ is, your potential influence in the world is the greatest force for good all those problem people have.

  • You can give them a smile
  • Provide excellence service
  • Sell them a better mattress
  • Kill the bed bugs

Whatever it is.  Use those gifts, skills, and abilities. Whatever you have at your disposal. However you are called, whatever you are called to do, utilize it for good. Whether you are a business owner or just a passionate leader, utilize your potential influence for good.


The final “P” is profit. In a business sense, this is about making money. As far as I know, that is the goal of any business.

But profit has many other spheres as well.

  • Stronger customer relationships
  • More chance to give back
  • A new friend
  • Greater intimacy

Whatever is, you profit by being a problem solver.

This week, use the new PPP loan information and identify three people with problems in your sphere of influence. See what the potential is and offer to help. Then, profit from the work of a job well done.

Stay in touch!
Justin relaxed on a couch, smiling with overlay text to win a $2,000 coaching package when enrolling in the conference before April 1st.

The Building With Purpose 2021 Overcomers Conference is just over two weeks away!

Behind the scenes, we have been busy preparing a fantastic conference and ensuring that you get the most out of it.

Now, I’m thrilled to share some of the amazing quotes and insights that have come out of the conference so far. Which one is your favorite?


All conferece attendes gain access to all four tracks of the conference. This year, we are covering:

  • The Personal Health of the Leader
  • Business Growth
  • Business Operations
  • Executive Leadership and Coaching.

Read below to find out more information on each track.

The Personal Health of the Leader

The Personal Health of the leader track focuses on ways to keep your body, mind and finances healthy.

  • We talk with Dr. Hugh Beatty (The Wellness Doc) about his five pillars of health.
  • Next, we speak with Ryan Wookey (The Sports Medicine Guy) about his life as the personal trainer for Korn and how to eat and move well, even when life gets crazy (like living on a tour bus for nine weeks).
  • Finally, we talk to Dr. Scott Thor (Cornerstone Financial) about the blend between personal financial health, employee engagement, and process improvement. Scott has saved his clients more than $150 million dollars and can help you do the same.

Building With Purpose 2021: Overcomers Conference

The Personal Health of the Leader

Dr. Hugh Beatty Profile Pic

Dr. Hugh Beatty Profile Pic

Dr. Hugh Beatty Profile Pic

Dr. Hugh Beatty Profile Pic

Dr. Scott Thor Profile Pic

Dr. Scott Thor Profile Pic

Ryan Wookey Profile Pic

Ryan Wookey Profile Pic


Business Growth

In the Business Growth section, we talk about what you need to do to tap into new markets and sources of funding.

  • Vikram Deol talks about how to use your personal story and times of adversity to sell millions of dollars of product by connecting with people.
  • Michael Roberts shares how he grew his business into new markets, even during the pandemic, by offering a service no one else was.
  • Dr. Chris Brooks shares his story and how he went from prison to the head of a venture capital firm that is closing $50 million in funding this quarter.

Building With Purpose 2021: Overcomers Conference

Business Growth

Vikram Deol Profile Pic

Vikram Deol Profile Pic

Michael Roberts Profile Pic

Michael Roberts Profile Pic

Michael Roberts Profile Pic

Dr. Chris Brooks Profile Pic

Dr. Chris Brooks Profile Pic

Dr. Chris Brooks Profile Pic


Business Operations

In the Business Operations section, we talk about the people side of the business.

  • Dr. Juanita Webb walks us through everything you need to know about HR, and why compliance matters.
  • Leah Zimmerman helps family run businesses work through problems of succession and conflict through clear communication. She’ll do the same for you and demonstrate how you can transform conflict into your greatest opportunity.
  • Sally Thoun talks about web design, compliance, and accessibility. Having an ADA compliant website is a $490 Billion dollar a year opportunity (that most businesses are missing out on). Learn why (and how!) to stay compliant and relevant to all your customers.

Building With Purpose 2021: Overcomers Conference

Business Operations

Dr. Juanita Webb Profile Pic

Dr. Juanita Webb Profile Pic

Leah Zimmerman Profile Pic

Leah Zimmerman Profile Pic

Leah Zimmerman Profile Pic

Sally Thoun Profile Pic

Sally Thoun Profile Pic

Sally Thoun Profile Pic


Executive Coaching and Leadership

We wrap up the conference with our Executive Coaching and Leadrship track.

  • Mark Heydt talks about burnout in high achievers and why NOW is the time to invest in their full potential (and what happens when you don’t!).
  • Micaeh Tice talks about self-care. You can only care for others when you first care for yourself.

I’ll wrap up the conference talking about sustained high-performance and give you the tips and tricks you need to stay at your best.

Building With Purpose 2021: Overcomers Conference

Executive Coaching and Leadership

Mark Heydt Profile Pic

Mark Heydt Profile Pic

Mark Heydt Profile Pic

Micaeh Tice Profile Pic

Micaeh Tice Profile Pic

Micaeh Tice Profile Pic

Micaeh Tice Profile Pic

Justin relaxed on a couch, smiling with overlay text to win a $2,000 coaching package when enrolling in the conference before April 1st.



Building With Purpose 2021: Overcomers Conference

Attending the Conference is simple.

Simply click this link.

The conference goes live on April 1st, so don’t delay. All pre-registrants are automatically entered into a drawing to win a $2,000 coaching program with me.

Have questions? Email me directly.

Blog post cover art you are your ideal client with chain and birds.

Regardless of your industry, one of the best things you can do to generate more sales and a better customer experience is to know and define your ideal client.

Many businesses identify the ideal client through:

  • Look
  • Smell
  • Thought process
  • Spending habits
  • Driving habits
  • Interaction with key relationships
  • Self-expression tendencies Blog post cover art you are your ideal client with chain and birds.
  • Exercise
  • Eating habits
  • Drinking habits
  • Self-care

This is only a small list, but it dramatically transforms the way a business chooses to market and sell its product.

When businesses are clear on their ideal customer, it becomes easier to say no to distractions.

Clarity is freedom.

Notice the difference between Department Store A and Department Store B target demographics, both of whom sell perfume in their beauty section:

Department Store A

We target women.

Department Store B

Our ideal customer is Jane. Jane is a woman between the ages of 30 and 45. She has some college education, a husband, children, and is contemplating making a career change. Jane has always felt a little self-conscious and is looking for an unobtrusive scent that also gives her the confidence she needs to ace the interview.

Will both companies try to target Jane? Absolutely.

Which one will Jane feel most at home in? Store B.

Smart businesses always try to understand their ideal client.

But, there is one more area where your ideal client understanding needs to take center stage: how you design your own life.

You are Your Ideal Client

One of the great tragedies in life is a failure to understand our own ideals.

In coaching, we look at the ideals of morals/values, goals, calendar, and commitments. In each of these areas, we make sure we paint a perfectly clear picture of what it is you are trying to accomplish in life.

Morals and Values

As a person, what are the morals and values you cannot have infringed? Do you value family more than anything else? What about your freedom or autonomy? A flexible schedule. Do you need a set routine that doesn’t vary much?

A lot of internal conflict and tension happens when we work in a place that doesn’t honor the core values of who we are. A morals and values assessment can help you diagnose those problems and create solutions to fix them.


What are your ideal goals? Where do you want to end up in life?

Is the promotion you’re consumed with getting what you really want, or are you trying to please someone else?

I’ve worked with a number of clients who have reached the top of their profession, surveyed the landscape, and realized they didn’t want to be there. Part of their obsession with getting to the top was to seek validation from a parent, spouse or loved one. (Each of those is a poor reason….)

Make sure that the goals you have set are to help create your ideal life. 


What does your ideal calendar look like? Do you want every Friday off? Looking to work remotely, after 10 am. Want to be off by 3 every day to pick your kids up from school?

One of the great problems of our modern society is the bombardment to fit as much into our calendar as possible.

It’s absolute lunacy.

Smart high-performers know that they accomplish more by doing less. They strip away the fluff from their lives and pursue only that which is meaningful.

Fill your days with intention and purpose, not more stuff.


What makes you, you? Do you want to work less and volunteer more? How much time do you want to spend with your children and grandchildren? What long-term legacy do you desire to leave on the world?

Answering questions of commitment, similar to our calendar, tell us how to spend our time. Smart financial advice is to make your money work for you, instead of you working for your money.

The same is true with time. Make the time of your life work for you, and not you work for time.

Once you know these foundational elements of a great life, you can set about understanding your ideal client … you! ….  and create the life you’ve always wanted to live.

Work with Justin and create your ideal life.

Building With Purpose Conference 2021

Episode 32 Podcast Cover Workplace Culture and Finance

In this episode of the Bakersfield Business Mastermind, we talk about the changing landscape of workplace culture and finances.

Join Dr.’s Juanita Webb, Scott Thor, and Justin Hiebert as we discuss how workplace culture and finances impact important things like employee satisfaction, the bottom line of your business, and what you can do to improve morale. Episode 32 Podcast Cover Workplace Culture and Finance


Dr. Scott Thor

Dr. Scott Thor has over 20 years of experience helping leaders get more from their organizations, and individuals eliminate crippling debt from their lives.  Scott’s clients have implemented 1,000+ improvements that have led to $150M+ in savings and eliminated over 500,000 hours of unnecessary work. Scott is a Dave Ramsey Preferred Financial coach, certified Lean Six Sigma Master Black Belt, and has a Doctorate of Management degree from George Fox University. 


Do you know your biggest workplace culture and finance issues? If you don’t reach out to Scott Thor or Justin Hiebert to talk about what steps you can implement for sustained growth.

Connect with Justin and the #NextSteps Community

Please be sure to like, share, leave a comment, and turn on notifications to keep aware of upcoming events, live streams, and new video releases.

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The Biology of Leadership cover text

When we understand the biology of leadership, we are more easily able to overcome common challenges and create an enriching team dynamic.

Leadership, much like the basic structure of life, has seven components.

Open plain with Zebras

All living things have these seven characteristics in common:

  1. Movement
  2. Sensitivity
  3. Nutrition
  4. Excretion
  5. Respiration
  6. Growth
  7. Reproduction

You take away any one of these and death is imminent (either for the individual or the species).

The same is true in our leadership.

A Quick Biology Lesson

Movement – transitioning through space and environment. Walking, running, jumping, swimming, flapping. We move to find water, eat food, and escape danger.

Sensitivity – Think ‘using your senses.’ Smelling, tasting, hearing, touching. This aids in survival, the acquisition of necessary resources, and life satisfaction.

Nutrition – Food is fuel. It is the energy system by which our body is governed. Good clean fuel in means good clean energy out. 


Excretion -Removing waste products. Once your body has processed everything of value, everything it can use, it gets rid of the rest. Good in, bad out.

Respiration – Think breathing, However, biologically, it is so much more. It’s where energy conversion happens in the cells. It’s about work. Once a body has nutrition, it converts that food to sugar for your cells to you.

Growth – Perhaps the most recognized sign of life. From infancy to adulthood, we see growth and change every day. Plants grow. Trees blossom. Fruit ripens. Babies mature.

Reproduction – Passing on genetic code from one generation to the next. The act of continuing the life cycle in a given species.

Leadership Biology

Just how biology has set functions for growth, so too does leadership. Here are the seven components of the biology of leadership.

Movement – In leadership, movement is a progression of goals, desire, and intent. We as leaders must be clear on personal goals, team goals, and business goals. Where do you want to end up? Creating and intentionally designing our movement forward, the progression of our goals is of first critical importance for leaders.

“Everyone ends up somewhere. A few people end up somewhere on purpose.” – Andy Stanley

Sensitivity – Emotional Intelligence. Knowing, understanding, and utilizing your emotional state, responses, and triggers, and of those around you.

Nutrition – What is the food you give your leadership body every day? Are you reading scripture? Personal development books? Podcasts? Your personal growth should have a plan just like your physical activity and physical nutrition. As leaders, show me the books not just that you’re reading now but that you’ll read when you finish those books.

The Biology of Leadership cover text

Excretion – Removing bad, unproductive, and destructive habits, thoughts, and modes of behavior. Think family systems, relationships to money, sex, power, and status. Anything that limits or prohibits you from reaching your full potential.

Respiration – Engaging in the work you do. The energy transfer from your body into the world. Don’t just put good stuff in and expel the bad, use it to make a difference for others.

Growth – Your personal development plan. How do you see yourself growing from a new (infant) leader to a fully mature one?

Reproduction – Passing on genetic code and leadership habits. Are you reproducing poorly trained, stunted, and immature leaders or are you producing healthy, vibrant, fully-alive leaders?