Justin speaking into microphone with overlay text that says, "Episode 25 - The life of the entrepreneur."

The life of the entrepreneur can be difficult.

As an entrepreneur, you need to be able to:Justin speaking into microphone with overlay text that says, "Episode 25 - The life of the entrepreneur."

  • Set your own schedule
  • Manage your time well
  • Practice work-life integration
  • Cast a compelling vision
  • And of course, actually, make sales!

It can all feel a bit overwhelming at times.

In this week’s episode, another rebroadcast of our Business Mastermind series, we walk you through (almost) everything you need to know about the life of the entrepreneur.

Key Takeaways

  • How to make family life work …. when you work from home.
  • What to do about taxes
  • How to schedule your time, your priorities, and your biggest goals.
  • Following the vision is essential for continued growth.
  • What to do when you don’t want to do the work.

About Justin

If you’re new to the podcast, welcome!

My name is Justin, and I’m an Elite-Mindset and success coach. Throughout my career, I’ve been a pastor, educator, and serial entrepreneur. I help entrepreneurs, business owners, and world-changers attain elite mental performance through burnout prevention, habits, and compounding daily wins.

About the Mastermind

The Bakersfield Mastermind is a collaboration between Dr.’s Scott Thor and Juanita Web.

To hear Scott’s interview, go here.

Listen hear Juanita’s interview, go here.

To watch video replays, go here.

 

Want to connect with Justin and reach your own full potential and elite mental performance? Email him.

LeaderQuest Podcast Cover Art: Episode 31 and your HR Needs in 2021

In this episode of the Bakersfield Business Mastermind, we talk about your HR needs in 2021.

Join Dr.’s Juanita Webb, Scott Thor, and Justin Hiebert as we discuss the changing landscape of Human Resources, California compliance, and employee engagement in 2021 and beyond. LeaderQuest Podcast Cover Art: Episode 31 and your HR Needs in 2021

Dr. Juanita Webb

Dr. Juanita Webb is the founder and president of J. Webb Consulting, a professional human resource consulting firm, and is a certified HR professional (both CA and Federal), along with numerous other affiliations and designations.  She is highly skilled in executive coaching, investigations, HR best practices, training, strategic planning, conflict resolution, and succession planning. Licensed in California as a private investigator/qualified manager, Juanita conducts training and investigations and is often retained as an expert witness regarding harassment/discrimination/retaliation issues.  In addition, Dr. Webb advises organizations regarding drug and alcohol testing policies and issues.

Questions?

Do you know your biggest HR needs in 2021? If you don’t reach out to Juanita Webb or Justin Hiebert to talk about what you need to do to stay in compliance.

Connect with Justin and the #NextSteps Community

Please be sure to like, share, leave a comment, and turn on notifications to keep aware of upcoming events, live streams, and new video releases.
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General Rosecrans portrait with overlay text "The Rosecrans Principle

One of the greatest contributing factors to unmet goals and failure is what I call, “The Rosecrans Principle.”

William S. Rosecrans

William S. Rosecrans was a major general during the American Civil War. A highly decorated strategist, he often failed to translate an idea into action.

He’s the one that gave me the idea for The Rosecrans Principle.

His superior, Ulysses S. Grant, when writing in his personal memoirs after the war, summed up one meeting this way:

We held a brief interview, in which he described very clearly the situation at Chattanooga, and made some excellent suggestions as to what should be done. My only wonder was that he had not carried them out. (emphasis mine)

What was Rosecrans’ problem? He had a lot of great ideas but failed to take the appropriate action. General Rosecrans portrait with overlay text "The Rosecrans Principle

As an entrepreneur, business owner, high-achiever, parent, spouse, child, community member, or any other title you carry …. can you relate?

We know we should get out that marketing email, but it’s getting late, we’re a little tired, and it’s easy to push it to another day.

Another scenario: It’s time for some sales calls…except the kids kept you up, you’re hungry, and don’t feel like being rejected should someone say ‘no.’ What do you do? Will you push through anyway, or suffer from The Rosecrans Principle?

Throughout our day, we are confronted with a variety of scenarios, and our outlook determines our destination.

Do we see obstacles or opportunities?

Avoiding the Pitfall

Avoiding the pitfall of The Rosecrans Principle is obvious: take action.

MASSIVE ACTION.

But you knew that, didn’t you?

The problem is not that we don’t know to take action, it’s that we’re scared to.

General Rosecrans himself knew this.

We know this. 

So, how do we do it?

In order to push through fear, take massive action, and avoid The Rosecrans Principle, only one thing is required.

Answer “why” not just “how.”

Often, our problem lies with only trying to answer the ‘how’ based questions.

How will we get it all done? What’s next? How will we proceed? 

The problem, is that we never answer the ‘why’ based questions?

Why is this important? What’s at stake if I don’t succeed? 

As high-achievers, we care a lot about the ‘how.’ We want to know what’s next, and how we can squeeze more productivity out of our time.

But with time, that breeds fear. We fail behind, fail to meet a key metric, become fearful, and everything snowballs out of control.

We have great ideas and can spend a lot of time, like General Rosecrans, coming up with the brilliant plan of attack that will help us.

But then, like Rosecrans himself, see the list of to-do items and feel overwhelmed. Fearful. Burdened.

To counter this, take massive action now just on the how but the why.

That’s where Rosecrans failed. He came up with plans, but without knowing why they were important, he never had the courage to act.

As a result, he fell out of favor with Grant and the Union and slowly faded to obscurity.

Don’t be like Rosecrans.

Focus on the how and the why.

Make lofty plans.

Set enormous goals.

Take massive action.

 

 

 

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Podcast cover art: My Interview with John Vuong of Local SEO Search

Today’s interview is with John Vuong of Local SEO Search.

Welcome to season three of the LeaderQuest Podcast! This season we are focusing on small business leaders who have had to pivot or transition during the 2020 Covid Economy.

Each interview was structured around three main questions:

  • How did your business pivot during 2020? Podcast cover art: My Interview with John Vuong of Local SEO Search
  • What does the future (2021) look like for your business?
  • What is a current problem or question that your facing?

During each interview, you’ll hear real stories from real business owners. They will share their highs and lows, along with important lessons learned along the way. You’ll be able to take their knowledge and turn it into wisdom.

Today is John Vuong of Local SEO Search based in Toronto, Canada.

About John

John’s assistant reached out to me about being on the podcast, and I instantly said yes. Our dramatic rise in work from home and the quick transition to digital interaction made this interview a no brainer.

John works extensively with businesses and brands to help them navigate the ever-changing rules around online engagement. With extensive experience in marketing, sales, and customer experience, John brings a wealth of knowledge to the podcast.

As Toronto based business (my first international interview), John still spends time with each client helping them understand their local environment. He and his team will create a custom package for you to help your business succeed.

Connect with John Vuong of Local SEO Search

Website: https://www.localseosearch.ca/

Connect With Justin

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The Benefits of Coaching

One of the hardest parts of entrepreneurship is creating a viable product. It should be simple right? You have a great idea, convinced that it will change the world, so what could go wrong?

The reality is that a lot could. Great products, one that people don’t just purchase, but actually use and eventually rave about, all have one thing in common: they solve problems.

One of the most common things I tell my clients, and any would-be entrepreneur, is that if people aren’t buying your product, you aren’t solving a problem. This is true whether you have a tangible product like a phone case or a conceptual one like coaching. Whether I physically give you the product or I am the product, a viable product will always solve a problem.

Creating A Viable Product

I’ve found that the easiest way for me to understand product is to get back to its original meaning. A product is a predictable unit of value.*

Great products, as I’ve already said, solve problems.

Marcus Whitney says that they provide a predictable unit of value.

We see this in everyday scenarios. I need the internet to publish this post. Currently, ATT has solved that problem with reliable internet in my home office. I know exactly what I will pay for this service every month.

If, however, that internet starts to fail and I only get internet for fifteen days of the month, or ten days out of the month, I don’t get that predictable unit of value. Now all of a sudden, I’m looking at other competitors to see if they can solve my problem – internet – at a predictable (and reliable) price.

This works with service-based products as well. I could tell you how the average coaching client saves time and money while improving performance. People engaged in coaching relationships also show higher levels of emotional intelligence, grit, and overall life satisfaction. They also tend to make more money – for their companies and for themselves. The Benefits of Coaching

So if I could, through data and research, show you how paying $10,000 for coaching could, on average, make you $100,000 … would you sign up for coaching?

I’m sure you would.

And the great news is, I don’t charge 10K. In fact, if you’re wanting to know more about coaching, you can read my ebook for less than a cup of coffee and get a head start on it.

Increasing Production

I’m no manufacturing genius, but I do understand human performance. There are some certain elements we have to have in order to nail our own growth, our own optimization, our own viable personal product.

Here are three ways to improve your own performance in your quest for growth.

1.) Tie Your Problem (And The Solution) to the Desired Effect or Feeling.

Recently, I was having a conversation with one of our children about exercise. We talked about why it’s important to do, even when we don’t feel like it. We get emotional, physical, and mental advantages. It gives us energy, improves overall performance, and is a key aid in living longer.

I shared how one of the struggles I’ve had recently is the desire to workout. Honestly, I don’t remember the last time I wanted to workout. In spite of that, I’m outside six days a week doing it anyway.

The shift was tying it to the desired outcome. I wanted to have the energy to play with my kids, build science projects, complete a full day of work, and a whole variety of other things. It’s those goals that keep me going.

Similarly, there will be an aspect of your own growth where you need to do it, even if you don’t want to. Maybe you hate networking events. Find a way to tie the task you don’t want to do (networking) with something you do (a date night, new video game, or your favorite caffeinated drink). 

2.) Give Yourself Some Accountability.

I recently printed and published my 2021 goals for my vision board. As I’m slowly assembling them into the final product, it’s become a visible event to everyone in the house. They know exactly what I’m committing myself to.

They have permission to ask me how I’m doing at any time.

Additionally, I have a few people who know my goals and regularly check in.

It’s a key component to continued growth: the pressure of other people watching.

Whether you’re trying to start a product-based business or a service-based business, have some accountability. Share your goal with others and have them check-in to make sure you’re putting in the work.

3.) Don’t Be Afraid To Fail.

Most products don’t get it right the first time. Even those that we would consider a success (like the iPod) continually strive to get better.

Many of those will fail along the way. Failure is often a key component of learning.

In your own growth, personally or professionally, don’t be afraid to fail. That’s how you get better, gain clarity, remain focused, and achieve excellence.

Eight Core Concepts

This list is updated as the blog series continues. Click on any live link to go to that post in the series. Create and Orchestrate Book Cover

  1. Leadership
  2. Finance
  3. Operations
  4. Growth
  5. Product
  6. Service
  7. Sales
  8. Marketing

* Whitney, Marcus. Create and Orchestrate: The Path to Claiming Your Creative Power from an Unlikely Entrepreneur (pp. 83-84). Creative Power. Kindle Edition.