In this week’s episode, another rebroadcast of our Business Mastermind series, we walk you through (almost) everything you need to know about the life of the entrepreneur.
How to make family life work …. when you work from home.
What to do about taxes
How to schedule your time, your priorities, and your biggest goals.
Following the vision is essential for continued growth.
What to do when you don’t want to do the work.
If you’re new to the podcast, welcome!
My name is Justin, and I’m an Elite-Mindset and success coach. Throughout my career, I’ve been a pastor, educator, and serial entrepreneur. I help entrepreneurs, business owners, and world-changers attain elite mental performance through burnout prevention, habits, and compounding daily wins.
About the Mastermind
The Bakersfield Mastermind is a collaboration between Dr.’s Scott Thor and Juanita Web.
In this episode of the Bakersfield Business Mastermind, we talk about your HR needs in 2021.
Join Dr.’s Juanita Webb, Scott Thor, and Justin Hiebert as we discuss the changing landscape of Human Resources, California compliance, and employee engagement in 2021 and beyond.
Dr. Juanita Webb
Dr. Juanita Webb is the founder and president of J. Webb Consulting, a professional human resource consulting firm, and is a certified HR professional (both CA and Federal), along with numerous other affiliations and designations. She is highly skilled in executive coaching, investigations, HR best practices, training, strategic planning, conflict resolution, and succession planning. Licensed in California as a private investigator/qualified manager, Juanita conducts training and investigations and is often retained as an expert witness regarding harassment/discrimination/retaliation issues. In addition, Dr. Webb advises organizations regarding drug and alcohol testing policies and issues.
Do you know your biggest HR needs in 2021? If you don’t reach out to Juanita Webb or Justin Hiebert to talk about what you need to do to stay in compliance.
Connect with Justin and the #NextSteps Community
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One of the greatest contributing factors to unmet goals and failure is what I call, “The Rosecrans Principle.”
William S. Rosecrans
William S. Rosecrans was a major general during the American Civil War. A highly decorated strategist, he often failed to translate an idea into action.
He’s the one that gave me the idea for The Rosecrans Principle.
His superior, Ulysses S. Grant, when writing in his personal memoirs after the war, summed up one meeting this way:
We held a brief interview, in which he described very clearly the situation at Chattanooga, and made some excellent suggestions as to what should be done. My only wonder was that he had not carried them out. (emphasis mine)
What was Rosecrans’ problem? He had a lot of great ideas but failed to take the appropriate action.
As an entrepreneur, business owner, high-achiever, parent, spouse, child, community member, or any other title you carry …. can you relate?
We know we should get out that marketing email, but it’s getting late, we’re a little tired, and it’s easy to push it to another day.
Another scenario: It’s time for some sales calls…except the kids kept you up, you’re hungry, and don’t feel like being rejected should someone say ‘no.’ What do you do? Will you push through anyway, or suffer from The Rosecrans Principle?
Throughout our day, we are confronted with a variety of scenarios, and our outlook determines our destination.
Today’s interview is with John Vuong of Local SEO Search.
Welcome to season three of the LeaderQuest Podcast! This season we are focusing on small business leaders who have had to pivot or transition during the 2020 Covid Economy.
Each interview was structured around three main questions:
How did your business pivot during 2020?
What does the future (2021) look like for your business?
What is a current problem or question that your facing?
During each interview, you’ll hear real stories from real business owners. They will share their highs and lows, along with important lessons learned along the way. You’ll be able to take their knowledge and turn it into wisdom.
Today is John Vuong of Local SEO Search based in Toronto, Canada.
John’s assistant reached out to me about being on the podcast, and I instantly said yes. Our dramatic rise in work from home and the quick transition to digital interaction made this interview a no brainer.
John works extensively with businesses and brands to help them navigate the ever-changing rules around online engagement. With extensive experience in marketing, sales, and customer experience, John brings a wealth of knowledge to the podcast.
As Toronto based business (my first international interview), John still spends time with each client helping them understand their local environment. He and his team will create a custom package for you to help your business succeed.
One of the hardest parts of entrepreneurship is creating a viable product. It should be simple right? You have a great idea, convinced that it will change the world, so what could go wrong?
The reality is that a lot could. Great products, one that people don’t just purchase, but actually use and eventually rave about, all have one thing in common: they solve problems.
One of the most common things I tell my clients, and any would-be entrepreneur, is that if people aren’t buying your product, you aren’t solving a problem. This is true whether you have a tangible product like a phone case or a conceptual one like coaching. Whether I physically give you the product or I am the product, a viable product will always solve a problem.
Creating A Viable Product
I’ve found that the easiest way for me to understand product is to get back to its original meaning. A product is a predictable unit of value.*
Great products, as I’ve already said, solve problems.
Marcus Whitney says that they provide a predictable unit of value.
We see this in everyday scenarios. I need the internet to publish this post. Currently, ATT has solved that problem with reliable internet in my home office. I know exactly what I will pay for this service every month.
If, however, that internet starts to fail and I only get internet for fifteen days of the month, or ten days out of the month, I don’t get that predictable unit of value. Now all of a sudden, I’m looking at other competitors to see if they can solve my problem – internet – at a predictable (and reliable) price.
This works with service-based products as well. I could tell you how the average coaching client saves time and money while improving performance. People engaged in coaching relationships also show higher levels of emotional intelligence, grit, and overall life satisfaction. They also tend to make more money – for their companies and for themselves.
So if I could, through data and research, show you how paying $10,000 for coaching could, on average, make you $100,000 … would you sign up for coaching?
I’m no manufacturing genius, but I do understand human performance. There are some certain elements we have to have in order to nail our own growth, our own optimization, our own viable personal product.
Here are three ways to improve your own performance in your quest for growth.
1.) Tie Your Problem (And The Solution) to the Desired Effect or Feeling.
Recently, I was having a conversation with one of our children about exercise. We talked about why it’s important to do, even when we don’t feel like it. We get emotional, physical, and mental advantages. It gives us energy, improves overall performance, and is a key aid in living longer.
I shared how one of the struggles I’ve had recently is the desire to workout. Honestly, I don’t remember the last time I wanted to workout. In spite of that, I’m outside six days a week doing it anyway.
The shift was tying it to the desired outcome. I wanted to have the energy to play with my kids, build science projects, complete a full day of work, and a whole variety of other things. It’s those goals that keep me going.
Similarly, there will be an aspect of your own growth where you need to do it, even if you don’t want to. Maybe you hate networking events. Find a way to tie the task you don’t want to do (networking) with something you do (a date night, new video game, or your favorite caffeinated drink).
2.) Give Yourself Some Accountability.
I recently printed and published my 2021 goals for my vision board. As I’m slowly assembling them into the final product, it’s become a visible event to everyone in the house. They know exactly what I’m committing myself to.
They have permission to ask me how I’m doing at any time.
Additionally, I have a few people who know my goals and regularly check in.
It’s a key component to continued growth: the pressure of other people watching.
Whether you’re trying to start a product-based business or a service-based business, have some accountability. Share your goal with others and have them check-in to make sure you’re putting in the work.
3.) Don’t Be Afraid To Fail.
Most products don’t get it right the first time. Even those that we would consider a success (like the iPod) continually strive to get better.
Many of those will fail along the way. Failure is often a key component of learning.
In your own growth, personally or professionally, don’t be afraid to fail. That’s how you get better, gain clarity, remain focused, and achieve excellence.
Eight Core Concepts
This list is updated as the blog series continues. Click on any live link to go to that post in the series.