Stock and Computer overlay with text "Intentional Investment"

The greatest thing we can do every single day is to make an intentional investment into those around us.

The recent world pandemic of COVID-19 (Coronavirus) reminds us of the fragility of financial investments.

Will the stock market recovery? Absolutely. Eventually.

But this also reminds us of the need to invest in relationships.

One thing that pays immediate dividends and lasts forever is investing in people. Finding, developing, resourcing, and equipping future leaders around us is always worth the investment. 

Growth Happens Here

When I work businesses, especially entrepreneurs or solopreneurs, this becomes an emphasis of our coaching time. Stock and Computer overlay with text "Intentional Investment"

In the beginning, all work is done by the owner. As anyone who has started a business. In addition to being the owner, they were also the sales team, marketing department, human resource contact, janitor, and security guard.

The business grows, and it comes time to hire a new employee.

This can be scary. Someone who is used to doing it all can be hesitant to give something up. The fear is that the new person won’t do it as well.

Hint: That’s probably true.

But that doesn’t mean we avoid hiring. Instead, it means we get intentional about hiring. We look for people willing to be invested in.

Instead of capping growth at the original owner/banker/marketer/sales/do-it-all-yourself we find ways to offload burdensome tasks to someone else.

The owner focuses on the core activities of the business, the things that only he or she can do to help the business grow. We create a hiring profile based on those other tasks. The ones that are important, maybe even vital to the organization, but something that can be done by someone else.

In the coaching process, we work through four quadrants and have the owner visualize where the growth needs to happen.

The last step is always people investing. That’s where we see the greatest return on investment.

Intentional Investment

What does intentional investment look like? It can take many forms:

  • An encouraging word or letter of thanks
  • Educational support
  • Mentoring/Coaching
  • Professional Development seminars
  • Sharing hard-won battles or industry secrets

In sum, Intentional investing happens anytime we are purposeful about shortening the learning curve between where someone is at and personal mastery.

Previously, we have looked at what it means to choose people over projects.

This goes one step beyond that.

More than just the relationship, we care about the growth of the person.

Ready to invest in someone else? Here are three ways to seek out relationships for intentional investment.

3 Ways to Cultivate a Life of Intentional Investment

1.) Intentionally Create Calendar Space

Personally, I’ve stopped using the phrase, “I don’t have time.” I’ve discovered that I’m always willing to make time for things in my life that really matter. If you want to find the time, you never will. Ultimately, that’s because you don’t value it enough. Create calendar time to intentionally cultivate relationships.

2.) Find a bit of yourself in the other person.

In many ways, the coaching field is full of coaches who utilize their time to help others that are like them. I know this is true of me personally and several of my other coaching friends. We coach what we have come out of, or where we see ourselves going.

Mentoring. Connecting. Investing in others all look like this as well. Find someone who reminds you of you at a younger age and guide them towards maturity. What are the things you wish you’d know at that age? That’s the perfect place to start.

3.) Create a compounding vision of success

Albert Einstein is attributed with saying that compound interest is the most powerful force in the universe. However true this is, I believe our ability to invest in others is even more powerful. In the midst of the Coronavirus pandemic, people have been hoarding items like toilet paper and hand sanitizer. There are even videos online of fistfights erupting over these items.

One thing we never want to hoard is information, transformation, or success. I firmly believe there is enough for everyone. In a world that says, “There’s only enough for one of us if you have it then I can’t.” I choose to fight against that.

There is enough happiness, joy, success, wealth, insight, talent, and ability for us all to succeed.

Instead of seeking out compounding interest, seek out compounding wins of success and personal investment in others. Their gratitude, your joy, and the world’s need for positivity will all thank you.

Justin’s note: During this trying time of the ongoing COVID-19 pandemic I am doing my part to give back.

1.) If you want a free downloadable of 50 ways to practice self-care click this link.

2.) If you have been impacted by the COVID0-19 virus as an employee or business owner, I’m giving away free coaching. Go here to apply.

Setting the Stage

In the back of the lobby, I burst into tears. The conference was over, but that wasn’t why I was crying. Instead, I felt like I was alone. The conference itself was fantastic. High energy, excellent learning, great camaraderie. Yet somehow, I felt excluded. The conference was designed for church planters, and I wasn’t one. Instead, I was struggling to turn around an already established church. I had attended hoping to gain some insight and left disappointed. The message I received was, “Your job is too hard, too difficult, and too low of a success rate. Try something different instead.

That was my introduction to the world of burnout. It started me on a nearly decade long journey of trying to help people overcome it. It’s what led me to doctoral school and to start my coaching business. The reality of burnout among high performing leaders is what fuels me to get up and work every day. It’s beatable. It’s preventable. It’s avoidable.

Talk About Burnout

As it turns out, one of the easiest ways to break both the stigma and the devastating influences of burnout is to talk about it. In one interview I conducted with a mental health professional and professor, he said, “We talk about it. We talk about it a lot … we frame it as an ethical mandate and don’t give people a choice. We tell them from day one that they have an ethical mandate and responsibility to themselves, their clients, and to God to be healthy in all areas of their life.”

For him, the discussion of mental health and burnout is a necessary conversation. It’s the only way to stop it.

So let’s talk about it.

There are two primary foci that need to be addressed to create a longterm sustainable solution to burnout. One focus is the personal sphere and the second is the cultural dimension. It is this cultural dimension that is often overlooked.

Maslach and Leiter in their book The Truth About Burnout highlight the great disservice that is done when burnout is discussed only in terms of the personal sphere.

“The conventional wisdom is that burnout is primarily a problem of the individual. That is, people burnout out because of flaws in their characters, behavior, or productivity. According to this perspective, people are the problem, and the solution is to change them or get rid of them.

But our research argues most emphatically otherwise. As a result of extensive study, we believe that burnout is not a problem of the people themselves but of the social environment in which people work. The structure and functioning of the workplace shape how people interact with one another and how they carry out their jobs. When the workplace does not recognize the human side of work, then the risk of burnout grows, carrying a high price with it.”

Cultural fit is just as responsible for burnout as the personal sphere, and to ignore either one of these equations does harm to all those involved.  The responsibility for healthy leadership involves both the personal mandate for care and a cultural level of agreeability.

The trouble with burnout is that there is more than physical and task-related demands. Since all jobs carry a myriad of stressors, there are also the demands of time, spiritual resources, and availability. Contemporary leaders are expected to lead like a CEO, steward financial resources, care for their own physical bodies, maintain family responsibilities, invest in others, commit to overtime, manage the team, and produce tangible results.

The end result is extreme fatigue and burnout.

A Quick Tip Win

We can’t possibly hope to stop the burnout trend in a single blog post (or even a blog series). But I do hope to make a difference. (Quick side note: this is why I switched to the weekly posting schedule. We’re going to take a week to talk about this on my various social media platforms, so if you’re not following me in other places, now is a great time to do so):

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But, if you’re feeling that overwhelm set in and know that burnout is coming if you keep your current pace up, here are three quick things you can do to help fight against this.

1.) Learn to say “No” and be O.K. with it. Burnout happens when we are overcommitted. Say no to regain time and margin in your schedule.

2.) Go fly a kite. Or play cards. Nap. Read. Go for a job. The point is: find a hobby that you want to do just because it is enjoyable and then make time to do that as often as possible.

3.) Talk about it. Talk about burnout. Talk about your fear. Name it. Find a trusted person to confide it. Don’t let it consume you. If the way to overcome it is to talk about burnout, talk about it to anyone who will listen.

What advice would you give someone struggling with burnout? Leave a comment below!

LeaderQuest Podcast – Episode 9

How do you begin with the end in mind?

By being clear on where you want to end up in life.

Think of a journey, you’d never just get in your car with a half a tank of gas and randomly drive, hoping to end up somewhere fun. Instead, you’d know where you want to end up, fill up the gas tank, and plug the destination into your GPS. With the plan, you know how to succeed.

That’s what we’re talking about this week. Join Justin and Elise as they talk about how to create the life plan and vision of living life on purpose.

Connect with Justin

As always, thank you for listening! I really appreciate it.
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