3 Tips for Transformational Teamwork

Transformational Teamwork

As we emerge from quarantine and are reopening, our customers are facing problems. There are some new ones we can anticipate, some old ones that we can continue to meet, and there will be new ones we never see coming.

The victors will be those that adapt and overcome. Ulysses Grant, who hated the war life, once gave the philosophy that made him successful, despite his disdain for his occupation: “The art of war is simple enough. Find out where your enemy is. Get at him as soon as you can. Strike him as hard as you can and keep moving on.” 

For our businesses, it might read something like: “Find the problem your customers have. Create a solution as quickly as possible. Implement your answer as best as you know how. Adapt. Repeat. Overcome.”  Ulysses S. Grant

Together, Lincoln and Grant practice what I have come to call transformational teamwork. They built the vision and strategy, shared it with their team, and the tirelessly executed the plan. Transformational teams practice three key characteristics in all they do.

Clear Goals and Directions

The first requirement for transformational teams is to have clear goals and directions. Lincoln and Grant made their vision abundantly clear. For Lincoln, it was freedom for slaves and preservation of the Union. Grant implemented this through the term “unconditional surrender.” In fact, Grant would be known by this phrase so much that for a time people that U.S. Grant’s initials stood for “Unconditional Surrender.” The goal was clear: until the south abolishes slavery and lays down its arms without thought of picking them up again, the war has not been won.

We know the goals and directions we have for our businesses. As entrepreneurs, owners, or key stakeholders, we know why we get up every morning. We know what we’re chasing and the dream we are trying to accomplish. What about your employees or others around you? Can they articulate it clearly? Do they know, like Grant know how to implement the plan to achieve the goal?

Effective Communication

The second piece required for transformational teams is effective communication. It is not enough to know the goals and directions we must communicate that information with our team. During seasons of stress, conflict, or failure, communication is often the first thing to go. Legacy Leaders know how important clear, concise, and effective communication is.

Effective communicate is done regularly. It seeks two-way feedback and establishes rules and norms. Clear Communication talks about not just what and how, but also why. It honors others, builds bridges, minimizes conflict, and restores relationships.

In times of stress or setback, good communication is often the first thing to go. People resort to perspective and bias. To preconceived notions about the way the world works. To overcome this, clear communication is a must. Anytime there is poor communication, issue an apology, and own your mistake. 3 Tips for Transformational Teamwork

As tension mounts, humility and the ability to ask for forgiveness keeps the team united and focused on what really matters. Create a culture of open dialogue, feedback, humility, and reconciliation and watch your transformational team thrive.

360-Coaching

The final component of Transformative Teamwork is what I call 360-Coaching. More than normal feedback and assessment performance reviews, it is focused on real-time, growth-oriented feedback. Instead of backward reflection, instill future-focused development opportunities.

The official definition of coaching from the International Coaching Federation is this: “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

360-Coaching takes the whole person and seeks to develop them. Employers who care about both their employee’s productivity and their outside life, inspire confidence, instill loyalty, and extend grace. This is important because as much as we may pretend that our outside life doesn’t affect our work, that just isn’t the case.

Offering real-time feedback circumvents a chance for negative experiences or poor performance while opening up communication lines.

When high-performing leaders set clear goals, keep an open communication, and coach the whole person, a transformative team is born. A transformative team can conquer an obstacle and overcome any hardship.

 

This is an excerpt and adaptation of a business development seminar. To read additional excerpts, you can find part one here and part two here. To watch the presentation, go here.

Friends with thought bubble cutouts and overlay text "A Failure to Communicate"

The one thing any business owner, entrepreneur, or leader never wants to happen is a failure to communicate clearly.

Why?

As Mark Miller points out in his book Win Every Day, “Communication is the oxygen of execution.”

A Failure To Communicate

In his book, Miller highlights the difference between what is expected of everyone in an organization, and what is expected of leaders.

Everyone in an organization must be concerned with “Helping Others Win.” Leaders have the added burden to “Communicate Tirelessly.”

When it comes to communicating mission, vision, and values, the experience of my own coaching clients bears this out.

One of the points I make repeatedly is the need to over-communicate these key aspects of the business.

Here is the rule we start from: Once you’ve talked about your vision a hundred times, the average employee has heard and understood it less than ten.

Shocking, right?

But it’s true.

One of the great failures of business owners and leaders happens when they think everyone else ‘just gets it.’

They don’t.

As a business owner, you may be passionate and inspired by your vision. Compelled by the mission, you get out of bed every day ready to change the world.

Your average employee doesn’t.

To bring them into the mission and vision you created, it must be shared.

Constantly.
Relentlessly.Friends with thought bubble cutouts and overlay text "A Failure to Communicate"
Effectively.

4 Levels of communication

1.) A Failure to Communicate

The first way we communicate is not at all. Like the famous line from the movie Cool Hand Luke, “What we have here is a failure to communicate!”

A number of years ago, I shared a meme that reminds me of this. The caption I posted was, “This signifies my day so much”

The meme was of a couple, sitting on opposite ends of the couch. The woman, in her diary, was writing about her the distance her husband had been displaying that day. She had made his favorite meal, and there was not so much as a “Thanks.” involved.

She wanted to go out that night and get dressed up. He seemed disinterested.

She tried to snuggle him and watch tv, he was cold and stand-offish.

The diary continued, wanting to know what the problem was. Was he seeing another woman? Maybe their relationship was in trouble? Did he not love her anymore.”

Then we see his diary. Motorcycle won’t start. Can’t figure out why.

This lack of communication led to marriage trouble that didn’t have to exist, at least as far as the meme was concerned.

I shared it that day because it resonated. If I remember correctly, I had a lot of apologizing to do after that.

2.) Poor Communication

Since we’re on the subject of things I’ve learned the hard way, here’s another one.

A couple of years into our marriage, in the midst of a ‘heated discussion’ my wife finally snapped. “I wish you wouldn’t call me “dear.” You only say that when you’re angry with me.”

Lesson learned

Sometimes we communicate. We just do it poorly. The wording is wrong. The metaphor doesn’t work. The imagery fails. It happens when I speak (more than I’d like to admit) and it happens when we share the vision with others.

Business owners just as frequently communicate poorly.

Every time a business owner shares company values but doesn’t practice them, there is poor communication.

When a business leader excuses poor language, crude humor, or angry outbursts as “their personality”, poor communication is experienced.

3.) Base Communication

Assuming you as a leader don’t want to fail to communicate or communicate poorly, what are the other options?

The first is base-communication. But let’s be clear upfront, this is still not considered good communication.

It’s the bare minimum required to get any given task accomplished.

Base level communication is, “John I need you to send me that report.” Why? “Because I said so.”

The job gets done. You will get the report emailed to you, but it’s hardly exhilarating leadership.

Base-communication cares about one thing: results. But, as great leaders know and practice, we care about more than results.

First, we care about people over projects.

Second, we make intentional investments into new leaders.

So where does that leave us as leaders wanting to do more, be more, and have more?

4.) Over-Communication

Over-communicating is people inspiring, mission clarifying, and value-enhancing. Over-communicating looks at more than the task or the goal, it examines the heart of the person we are speaking with.

The best leaders we know practice the art of over-communicating. They speak clearly, concisely, and contextually. Great leaders know how to get at both the heart of the matter and the heart of the person quickly. Excellent communicators know what it means to elevate others and embrace the mission.

Over-communication requires commitment, bravery, and an extreme commitment to service.

The Case to Over-Communicate

To win the hearts of those around, the only way forward is to over-communicate. But note that over-communication is not micro-managing. It does not over. It does not belittle. And it does not de-value.

Over-communication accentuates the positive. It brings out the best in others. Over communication sparks light and life in those that are listening.

Over-communication holds unwaiverlingly to the idea that everyone can witn.

When we over-communicate with our spouse, employees, team-members, and friends we bring value and honor to their personhood.

And as we’ve already seen:

Communication is the oxygen of execution.