Digital Marketing, Dr. Justin Hiebert

Podcast Cover Art, Justin giving an interview

Episode 19 – My Interview with Sally Thoun.

Welcome to the LeaderQuest Podcast. This season will consist of interviews conducted for the Building With Purpose Conference I held back in May. This is Episode 19 – My Interview with Sally Thoun.

If you failed to register for the full course, stay tuned for the rest of season two! I’ve got interviews coming up with each of the contributors. You’ll be able to glean wisdom from them and apply them in ways to grow yourself and your business.

For the conference, I assembled a diverse team of business professionals to examine the stay at home order and how we can achieve maximum productivity and success while in quarantine. The conference focused on the front of a newly issued stay-at-home order. Now, four months later, it seems all the more timely as the economy is looking to reopen.

This is Episode 19 – My Interview with Sally Thoun.

My Interview with Sally Thoun

In this episode, I’m having a conversation with Sally Thoun. She is a digital marketer focusing on small businesses. Her specialty is helping brick and mortar locations move into the digital world by increasing their web presence, ranking in SEO, and generating organic traffic.

Personally, I can say that I implemented some of the advice she gave and have seen some great results. She is an expert that knows her stuff and works hard for her clients. Different than other digital marketers she is carving herself out a niche on client-centered results.

Be sure to subscribe, leave a comment, and share with someone who could benefit.

What’s one takeaway you have from Episode 18 and my interview with Sally from the Building With Purpose Conference? How will you take control of your business’s future?

I love the wisdom and sense of calm she brings to the table. In the midst of COVID, many businesses are struggling. The world, already digital, has seen a dramatic rise in online engagement. Zoom meetings, distance education, and #TigerKing have consumed us all over the last several months. The businesses that didn’t adapt (or refuse still) won’t survive. Sally’s wisdom can help ease your fears and give you a greater presence as you transition your business online.

Want more leadership tips? Be sure to check out the blogor #NextSteps Coaching on YouTube.

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Now is the perfect time to go digital. As business owners, one of the biggest problems we face is the balance between needing to work in our business and needing to work on our business.

Most of the time, we work in it. That is a major problem and limits our own growth and ability to expand. To work on our business, we must be investing in those “behind the scene” things like marketing. The day to day operations is great but will never get us where we want to go.

That was why I was excited to have Sally Thoun on the Building With Purpose Conference. As a digital marketer, she gave us some great insights into tips, tools, and tricks to grow your business online and why now it is more important than ever.

Check out this clip from our time together:

Building With Purpose

This excerpt is a part of the FREE online conference I’m hosting called Building With Purpose. This course will help you pivot during this time of social distancing and working from home.

For many of us, it’s a new experience. These experts will help you gain clarity and momentum and experience success.

To sign up for the conference, go here.

Registration is completely free and is currently open.

In this conference, we hear from leading experts in:

Coaching
Business Consulting
Human Resources
Finance
Digital Marketing
And more

If you’re interested in starting or growing a business or even just wondering how to maximize your time and what to do next, enroll in the free conference.

To follow up, I’m offering all attendees a complimentary session.

To redeem your session, go here.

Time To Go Digital

I’m guilty of neglecting the online portion of my internet business. As a coach and consultant, I’ve learned that I have a really good return on investment (ROI) when I am in person. Networking, speaking, consulting, and influencing happens really well in person-to-person conversations. I’ve felt compelled to expand that reach for a while, but I’ve “never had time.”

Guess what?

Now I do.

That’s part of what’s behind the conference and some of my other initiatives during this time.

Here are three things I’m doing to pivot and acknowledge that it’s time to go digital:

1.) Registering On Google Business

This was a big takeaway from Sally. I’m registering for Google Business, and if I’m honest, kind of bothered that I didn’t think of this sooner. These simple steps are often the most effective, I’ll let you know what ROI I see on it.

2.) Planning my course funnels.

This has been a big change for me and bringing some clarity to the work I do. It’s not necessarily changing my information or my beliefs, but it’s refining the work that I do. What’s emerging is two “tracks” for people: The Legacy Leader track and the “Building With Purpose” track for business. It helps simplify things for me and will be a great benefit to my clients. The initial reviews and shifts are positive, I’ll let you know more when I have the data.

3.) A new enjoyment for social media.

I go in waves and spurts of being online. I love the in-person stuff while still seeing the benefits of being social, but personally, I’d rather be face to face (even as an introvert). However, during this time, I’ve done a lot of reading and researching on social media growth and I’m really enjoying it.