There is one big difference maker to extraordinary business growth. As shops open back up, our favorite eateries allow for a dine-in option, and mom and pop shops across the country emerge from COVID, there is no doubt that the world has changed.
We’re all asking questions like, “Who’s left?” And, “Who can I trust?” In a world that has gone crazy quickly, much of 2020 feels like a blur.
High-Achievers and performers know how to adapt and overcome. Small business owners looking to pivot need to capture one vital truth: things will never be the same. So what are we all to do?
There is one big difference maker that will propel us to greater growth.
I made this video to help you understand the concept.
One Big Difference Maker
I titled the video How To Grow Your Business In Any Economy and it’s a truthful video. But the truth applies to more than just business growth.
Lead your family.
Give back to your community.
Engage in your own development.
Volunteer at your place of worship.
It doesn’t matter where you invest your time, this truth still applies: developing people is the greatest thing you can do with your time.
Developing others shows concern for those being invested in. However, it also enhances the customer experience and gives the developer a feeling of joy. When we invest in others, everyone wins.
Giving Back
Zig Ziglar once said, “The only thing worse than training an employee and having them leave is not to train them and have them stay.” And despite how much people may complain about more training or education at work, studies reveal that they actually enjoy it.
Because we all know that given the choice between staying the same (and losing our joy) or growing (and finding life) we will all choose growth. We all desire to know, do, be, and become more. 
In all my years and experience of coaching and consulting, I’ve never once known a person who regretted getting better. We make a commitment. Then we see growth. Finally we see progress.
Making Time
One way I’ve changed my vocabulary is how I see time. I’ve given up on the phrase, “I don’t have time.” Why? Because I’ve noticed that if it’s really important to me, it seems to happen. Instead, I ask a question like, “Am I willing to make the time to fit this into my calendar?” If it is, I schedule it. However, if I’m unwilling, then I just admit it. “I can’t do that at this time, I’m unwilling to make the time commitment needed.” I’ve found it’s actually very freeing and people are generally understanding.
If we wait for employee development, engaged parenting, committed volunteering, or any other format of self and other development to happen “until we have time,” it will never happen.
Instead, choose to make time. Give back. Love generously. Develop consistently. It’s the greatest thing you can do with your time and the one skill you need for continued success.